Marketing Automation Agency
Stop Doing Marketing Manually. Start Scaling Automatically.
Most businesses treat marketing like a manual labor problem, more people, more hours, more effort to get more results. A real marketing automation agency flips that equation. Miami Cyber builds marketing automation systems that capture leads, nurture them through your funnel, and hand off sales-ready prospects to your team, running 24/7 without anyone lifting a finger. Less effort. More pipeline. Actual results.
See how automation fits your business
The Gap Between Where You Are and Where You Should Be
You have leads coming in, from your website, ads, referrals, events. Some of them are ready to buy. Most of them aren't yet, but they would be if someone followed up at the right time with the right message. Right now, that "someone" is either a person doing it manually (and probably not consistently) or nobody at all, and those leads quietly go cold while your competitors with automated systems nurture them to close.
Marketing automation closes that gap. It's not about replacing your sales team. It's about making sure every lead gets the attention it deserves, every follow-up happens on time, and your sales team spends their energy on prospects who are actually ready, not chasing cold leads or doing repetitive tasks a system could handle.
The Problems That Kill Marketing Automation Before It Starts
Most businesses that try marketing automation hit a wall. Here's why:
Choosing a platform first and strategy second, building automation around a tool instead of around the business
Overcomplicated workflows nobody on the team understands or maintains
Bad data feeding the system, duplicates, missing fields, no segmentation
No integration between automation platform, CRM, and website, data lives in silos
Set it and forget it mentality, launching once and never optimizing based on performance
Automating the wrong things, sending more emails instead of fixing why leads aren't converting
The Real Price of Doing This Wrong
Bad marketing automation doesn't just fail quietly, it actively damages your business. Leads get blasted with irrelevant emails and unsubscribe permanently. Sales teams get flooded with unqualified "leads" that waste their time and erode trust in the marketing funnel. Prospects who were close to buying get dropped because a workflow wasn't set up to handle their scenario. And you're paying monthly platform fees for a system that's making things worse, not better.
The business impact is measurable:
Leads going cold because follow-ups aren't happening at the right time
Sales team time wasted on prospects that automation should have qualified
Unsubscribe rates climbing from irrelevant or poorly timed emails
Platform costs with zero ROI because the system isn't built right
Marketing and sales misalignment growing worse as bad data feeds both teams
Competitors with working automation capturing prospects you're losing
Marketing Automation Built Around How Your Business Actually Operates
Miami Cyber's marketing automation agency approach starts with your sales process, not a platform demo:
Strategy Before Technology
Before we touch a single automation platform, we map your entire customer journey, how leads find you, what they need to hear before they buy, where they drop off, and what your sales team needs from marketing. Strategy drives every automation decision. Not the other way around.
Build & Integrate
We build automation workflows in your platform (HubSpot, ActiveCampaign, Mailchimp, or others) and connect everything, your website, CRM, forms, chat, ads, and analytics. Every piece talks to every other piece. No data silos, no manual handoffs, no leads falling through cracks.
Optimize & Scale
Automation isn't a one-time build. We monitor performance, test variations, refine targeting, and scale what's working. Your system gets smarter over time, not just running the same sequences forever while your business evolves around it.
Complete Marketing Automation Agency Services
A real marketing automation agency doesn't just set up email sequences. Here's what comprehensive marketing automation actually includes:
Marketing Automation Audit & Strategy
Understanding what you have and what you actually need
Full audit of your current marketing technology stack, lead flow, sales process, and conversion gaps. We identify exactly where automation delivers the most impact for your specific business, not a generic playbook applied everywhere.
Lead Capture & Form Optimization
Capturing leads before they disappear
Optimizing website forms, lead magnets, and capture points to maximize the number of qualified leads entering your system. Every capture point feeds directly into your automation with proper tagging, segmentation, and routing.
Lead Nurture Workflows
Keeping prospects engaged until they're ready to buy
Custom nurture sequences tailored to your buyer journey, delivering relevant content at the right cadence based on where each prospect is in the decision-making process. Not generic drip campaigns. Actual conversations that move people toward buying.
Lead Scoring & Qualification
Letting your sales team focus on what matters
Automated scoring systems evaluating leads based on behavior, engagement, and fit, so your sales team knows exactly which prospects are hot and which need more nurturing. Marketing and sales finally agree on what a "good lead" looks like.
CRM & Platform Integration
Making all your tools actually work together
Full integration between your marketing automation platform, CRM (HubSpot, Salesforce, etc.), website, chat tools, and analytics. Data flows automatically between systems, no manual entry, no duplicate records, no gaps in your lead tracking.
Sales Handoff Automation
Getting qualified leads to sales instantly
Automated routing and notification when leads hit sales-ready criteria. Sales gets alerted immediately with full context, what the prospect did, what they read, what they care about, so they can have an informed first conversation, not a cold one.
Email Automation & Segmentation
Sending the right message to the right person
Segmented email automation based on behavior, industry, role, and engagement level. Every email feels relevant because it is, delivered based on what each prospect actually did, not just when they signed up.
Reporting & Performance Tracking
Knowing what's working and what isn't
Real-time dashboards showing leads captured, nurture performance, conversion rates, and revenue attribution. Clear visibility connecting marketing automation activity to pipeline and closed deals, not just email open rates.
Why Miami Cyber as Your Marketing Automation Agency
Most marketing automation agencies sell you a platform and a basic setup. They configure a few email sequences, show you a dashboard, and call it done. Six months later you're paying monthly fees for a system nobody's optimizing and your sales team has stopped trusting.
Miami Cyber works differently. We're a marketing automation agency that understands the full picture, your website, your CRM, your sales process, your technology stack, and how all of it needs to work together. That's because we also build the websites, manage the CRM, run the ads, and handle the integrations. We see the entire revenue funnel, not just one piece of it.
That integration advantage means:
- Automation that actually connects to your real systems, not a theoretical setup
- Sales teams that trust the leads because the qualification criteria match how they actually sell
- Workflows that evolve as your business grows, not static sequences that go stale
- One team coordinating automation, CRM, website, and ads instead of four vendors guessing at each other
Marketing Automation – Common Questions
Marketing automation pricing has two components: platform cost and implementation/management fees. Platform costs vary, HubSpot Marketing Hub starts around $45-$800/month depending on the tier and contacts, ActiveCampaign runs $15-$300+/month, and other platforms fall in similar ranges. That's what you pay the software company directly.
Miami Cyber's marketing automation agency fees for strategy, build, integration, and ongoing optimization typically run $2,500-6,000/month depending on complexity.
Entry-level setups ($2,500-3,500/month): Covering lead capture, basic nurture sequences, CRM integration, and lead scoring.
Mid-tier projects ($3,500-5,000/month): Adding advanced segmentation, multi-path workflows, sales handoff automation, and full reporting.
Complex builds ($5,000-6,000+/month): Custom integrations, advanced lead scoring models, and full-funnel automation across multiple channels.
The question isn't what automation costs, it's what doing marketing manually is costing you in lost leads, wasted sales time, and missed revenue.
We work across all major marketing automation platforms and recommend based on what fits your business, not what's easiest for us.
HubSpot is our most common recommendation because it combines marketing automation, CRM, sales tools, and reporting in one platform, eliminating the integration headaches that come with stitching separate tools together.
For businesses already on ActiveCampaign, Mailchimp, Zoho, or other platforms, we build within what you have rather than forcing a migration.
For businesses with existing Salesforce CRM, we integrate marketing automation that plays nicely with Salesforce's ecosystem.
Platform choice comes out of your discovery conversation, we assess your current stack, budget, growth plans, and technical requirements, then recommend the right fit. The platform is the vehicle. The strategy, workflows, and integrations are what actually deliver results.
A well-built marketing automation system is typically live within 4-6 weeks from kickoff.
Week one and two: Discovery, strategy, and mapping your customer journey and lead flow.
Weeks two through four: Build, workflows, integrations, forms, scoring, and CRM configuration.
Weeks four through six: Testing, refinement, and launch.
Results start flowing almost immediately after launch: leads entering the system get nurtured automatically, scoring begins qualifying prospects, and sales starts receiving better-quality handoffs within the first week.
Meaningful pipeline impact, where you're seeing automation-driven leads converting at higher rates, typically shows up within 30-60 days of full operation.
Full optimization, where the system is learning from data and workflows are being refined based on performance, is an ongoing process. The system gets meaningfully better every month as it processes more leads and you refine based on what's working. Unlike a one-time project, marketing automation is a system that compounds in value over time.
Marketing automation is actually more valuable for small teams than large ones, not less. A small sales team has the least capacity to manually follow up with every lead, qualify every prospect, and nurture every contact through the funnel. That's exactly where automation delivers the most leverage.
A two-person sales team with solid automation can handle the same lead volume as a five-person team doing everything manually, because the system handles capture, nurture, qualification, and initial follow-up while your sales people focus on closing.
Small businesses also benefit from automation's consistency: every lead gets the same quality of follow-up regardless of how busy the week is or whether someone's out sick.
The concern most small businesses have is complexity and cost. That's a valid concern if you're buying enterprise automation platforms and trying to build it yourself. Miami Cyber's marketing automation agency builds systems sized for your actual business, not bloated enterprise setups that require a dedicated administrator to manage.
Marketing automation works best when it's connected to everything else in your marketing stack, and that integration is a core part of what we build.
Your website feeds leads into the automation system through optimized forms and tracking. Your CRM receives scored and qualified leads automatically, so sales always has context. Your ads platforms (Google, LinkedIn, Meta) can trigger nurture sequences when someone clicks but doesn't convert. Your analytics give the automation system behavioral data to improve targeting and timing. Your email platform (or the automation platform's built-in email) delivers the nurture sequences.
The goal isn't adding another tool to your stack. It's making all your existing tools actually talk to each other and work as one system instead of a collection of disconnected platforms. That's the difference between marketing automation that works and marketing automation that's just another thing to manage.
Miami Cyber handles the integration architecture, connecting your tools so data flows automatically between all of them without manual intervention.
Ready to Stop Doing Marketing Manually?
Every lead that goes cold because nobody followed up is revenue you could have had. Every hour your sales team spends on unqualified prospects is an hour they could spend closing deals. Marketing automation fixes both, but only if it's built right, integrated properly, and optimized continuously.
Miami Cyber builds marketing automation systems that actually work for your business. Not a generic setup. Not a platform demo with a bow on it. A system built around how you sell, what your customers need to hear, and how your team actually operates.